As we all come up the ranks as Designers and Developers in the WordPress world, we learn so much about all the tech aspects of what tools to use, hosting, SEO, online marketing, funnels, bla, bla, bla ... but very seldom do we focus on an aspect that is absolutely vital to our success and happiness as business people. PERSONALITY! And this aspect in some ways rules all others and can determine the success of a project for both you and the client. If you aren't speaking in a language you both understand, how can any project be a success? So how do we go about attracting the right personalities for our offer and subtly discourage the "not too great fit" personalities.